About Us
We are one of the leading handicraft and furnishing product manufacturers in the PRC and achieve recognition as a market leader for our brand name, product quality, innovative designs and development capabilities.
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Competitive Strengths
| Integrated handicrafts and furnishings manufacturer with large scale production | |
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Actively involved in the various stages of the manufacturing process of our products: (i) conceptualisation, design and development; (ii) manufacture and assembly; (iii) sales, marketing, distribution and export or retail |
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Achieve economies of scale, with better control over quality and costs |
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Offer competitive pricing and delivery of large product quantities on a timely basis |
| Strong and experienced design and development team | |
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Introduction of unique and innovative designs in our products, with customised solutions |
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Able to create over 2,000 new designs annually |
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Collaboration with reputable design centres, domestic research institutes and overseas professional designers |
| Established track record | |
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Emphasis on quality products through stringent quality control systems |
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Consistently produces quality products at competitive prices |
| Established "Passion" brand name | |
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Established brand name built over the years with our overseas customers provides a platform for growth within the PRC market |
| Strong administration and management systems | |
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"Office Anywhere" office management system eliminates geographical restrictions in respect of our administrative functions |
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"Enterprise Resource Planning" production management system better manages and monitors our production processes |
| Experienced management team | |
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Extensive experience in the handicrafts, furnishings and exports industry enables us to identify new opportunities and grow our business |
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Supported by long-serving and committed staff |
| Good relations with our customers and suppliers | |
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We foster close working relationships with our customers to retain their patronage |
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82.6% of our customers in FY2009 were repeat customers |
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We visit our suppliers regularly to understand their businesses and production processes |