About Us
We are one of the leading handicraft and furnishing product manufacturers in the PRC and achieve recognition as a market leader for our brand name, product quality, innovative designs and development capabilities.
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Prospects
Growing handicrafts and furnishings industry in the PRC and overseas markets
- PRC market
- Overseas market
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Handicrafts and furnishings industry is still a developing industry with no dominant industry leaders to date |
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Rapid urbanisation of the PRC, continuous growth of the PRC population and reform of traditional urban areas will spur demand for our products |
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Handicrafts and furnishings industries in the European Union, the Middle East and the USA are expected to continue to grow in the medium term |
- PRC will continue to develop economically and socially; sophisticated and discerning middle-class consumers are usually willing to purchase handicrafts and furnishings that suit their preferences and better reflect their lifestyles
- More consumers in line with "less renovation, more decoration" concept promoted by the interior design industry, using decorative handicrafts and furnishings to create a cozy and homely atmosphere in their homes
Future Plans
Expand production capacity
- Invest in additional production lines and machinery to increase our production capacity
- Invest in technological enhancements to production process to increase the quality of our products and enhance manufacturing efficiency to reduce costs
- Intend to purchase land use rights for the purpose of building a new plant to set up additional facilities
- Expand sales and distribution network by appointing additional distributors in the big cities of the PRC, e.g. Shanghai, Beijing, Guangzhou, Dalian, Qingdao and Xiamen
- Distributors will also set up Passion Art specialty stores to further expand network and build the "Passion" brand name
- Enhance public awareness of our brand name and build stronger brand loyalty through extensive brand-driven and customer-centric advertising
- Employ highly skilled and experienced design and development personnel
- Develop processes to improve efficiency and reduce costs
- Expand our business through acquisitions, joint ventures and strategic alliances that will complement our current and future businesses
- Medium-term plan to acquire forest bases comprising high-yield and fast-growing trees to provide us with constant supply of wood, which is one of our main raw materials, hence reducing our costs