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About Us

We are one of the leading handicraft and furnishing product manufacturers in the PRC and achieve recognition as a market leader for our brand name, product quality, innovative designs and development capabilities.

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Prospects

Growing handicrafts and furnishings industry in the PRC and overseas markets

  • PRC market
  • Handicrafts and furnishings industry is still a developing industry with no dominant industry leaders to date
    Rapid urbanisation of the PRC, continuous growth of the PRC population and reform of traditional urban areas will spur demand for our products
  • Overseas market
  • Handicrafts and furnishings industries in the European Union, the Middle East and the USA are expected to continue to grow in the medium term
Changing consumer tastes leading to the growing demand for handicrafts and furnishings in the PRC and overseas
  • PRC will continue to develop economically and socially; sophisticated and discerning middle-class consumers are usually willing to purchase handicrafts and furnishings that suit their preferences and better reflect their lifestyles
  • More consumers in line with "less renovation, more decoration" concept promoted by the interior design industry, using decorative handicrafts and furnishings to create a cozy and homely atmosphere in their homes

Future Plans

Expand production capacity

  • Invest in additional production lines and machinery to increase our production capacity
  • Invest in technological enhancements to production process to increase the quality of our products and enhance manufacturing efficiency to reduce costs
  • Intend to purchase land use rights for the purpose of building a new plant to set up additional facilities
Expand sales and distribution network within the PRC and strengthen our "Passion" brand name
  • Expand sales and distribution network by appointing additional distributors in the big cities of the PRC, e.g. Shanghai, Beijing, Guangzhou, Dalian, Qingdao and Xiamen
  • Distributors will also set up Passion Art specialty stores to further expand network and build the "Passion" brand name
  • Enhance public awareness of our brand name and build stronger brand loyalty through extensive brand-driven and customer-centric advertising
Enhance design and development capabilities
  • Employ highly skilled and experienced design and development personnel
  • Develop processes to improve efficiency and reduce costs
Expand through acquisitions, joint ventures and strategic alliances
  • Expand our business through acquisitions, joint ventures and strategic alliances that will complement our current and future businesses
Acquire forest base for supply of raw materials
  • Medium-term plan to acquire forest bases comprising high-yield and fast-growing trees to provide us with constant supply of wood, which is one of our main raw materials, hence reducing our costs