About Us
We are one of the leading handicraft and furnishing product manufacturers in the PRC and achieve recognition as a market leader for our brand name, product quality, innovative designs and development capabilities.
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We are an integrated designer, producer and retailer of a wide range of handicrafts and furnishings. Widely used as decorations, interior designs or home furnishings, our products are sold either under our brand name "Passion" or as ODM products through our distributors in the PRC and overseas.
We have been catering to the medium and high-end overseas markets over the past several years, with a strong presence in the European market. Our established "Passion" brand name amongst our overseas customers provides a platform for growth within the PRC market. In recent years, our marketing and branding efforts, coupled with the setting up of Passion Art specialty stores in the PRC, have increased domestic consumers' recognition of our brand name.
With our design and development capabilities, we are able to introduce unique and innovative designs, and customise our products using a wide range of materials, colours, sizes and shapes in accordance with our customers' needs. Having one of the most creative teams in Asia, our strength in design and development differentiates ourselves from other competitors in the PRC. As a testament of our design and development capabilities, we create about 2,000 new designs annually.
Our manufacturing facilities are located in Longyan City, Fujian Province, the PRC, which has one of the larger forest bases in the PRC. Our production facilities have reached utilisation rate of about 81.4% for FY2009.