Sitemap | Disclaimer

Board of Directors

Board of Directors

Executive Chairman

Ms Chen Huiling is our Executive Chairman and the founder of our Group, and was appointed to our Board on 30 October 2008. She is involved in the formulation of our Group's strategic directions and expansion plans, and manages our Group's overall business development. Since founding our Group in 2001, she has played an instrumental and pivotal role in the growth and development of our Group. Ms Chen has developed her expertise in business operations and development based on her knowledge and experience gained in the furnishings and design industry over the past 10 years. From 1998 to 2001, she was the general manager of Longyan City Yirong Arts & Crafts. Prior to this, between 1989 and 1996, she served as an accountant in Longyan City Hualong Mechanical Plant (龙岩市华龙机械厂). From 1996 to 1998, she was appointed as the vice general manager in charge of accounting-related matters of Zhangping City Fine Quality Crafts Co., Ltd (漳平市精致工艺品有限公司).

Ms Chen graduated from Huaqiao Occupational School (华侨职业学校) with a Diploma in Accounting in 1989 before obtaining an Associate Degree in Accounting from Peking University (北京大学) in 1996.

Chief Executive Officer

Mr Zhao Long is our Chief Executive Officer and was appointed to our Board on 30 October 2008. His responsibilities include formulating and executing our Group's business strategic directions and overseeing domestic sales. Since 2006, Mr Zhao served as vice general manager of Yirong Arts & Crafts Co., Ltd ("Yirong") and has been instrumental in managing the operations and trading aspects of Yirong. He started his career as a construction department chief in Nanping City Zhoucheng Construction Co., Ltd (南平市众诚建筑工程有限公司) from 1981 to 1995. Thereafter, from 1995 to 2005, he became the general manager of Nanping City Yanping Nanjiang Goods Trading Department (南平市延平区南江物质贸易经理部) where he was of its day-to-day operations.

Mr Zhao obtained an Associate Degree in Finance Management from the Nanping Part-time University (南平业余大学) in 1995.

Independent Director

Mr Hong Wei is our Independent Director and was appointed to our Board on 26 March 2009. Mr Hong is also an Independent Director of Fujian Jinsen Forestry Co., Ltd.

Mr Hong Wei is currently a fellow in the Institute of Forest Ecology (森林生态研究所) of Fujian Agriculture and Forestry University (福建农林大学). From 2000 to 2008, Mr Hong Wei served as the vice president of Fujian Agriculture and Forestry University (福建农林大学), overseeing the financial affairs and assets of the university. Prior to that, Mr Hong Wei was the president of Fujian Forestry College (福建林学院) from 1995 to 2000 and was responsible for all administrative work within the college. From 1992 to 1995, he was also the vice president of Fujian Forestry College (福建林学院) in charge of education and research related aspects of the college. He also served as the vice dean and head of the education department in Fujian Forestry College (福建林学院) for the periods of 1978 to 1990 and 1990 to 1992, respectively. From June 2000 to July 2006, Mr Hong Wei held the position of independent director in Fujian Yongan Forestry (Group) Joint Stock Co., Ltd. (福建永安林业股份公司). Mr Hong Wei started his career in 1975 as a teacher at Fujian Province Jianyang District Normal School (福建省建地区师范学校), where he taught until 1978.

Mr Hong Wei obtained a Degree in Mathematics from Fujian Normal University (福建师范大学) in 1975. He was also conferred the full professorship by the Department of Personnel of Fujian Province (福建省人事厅) in August 1993.

Independent Director

Mr Lim Jun Xiong, Steven is our Independent Director and was appointed to our Board on 26 March 2009. He is also a Lead Independent Director of Bund Center Investment Limited, Independent Director of Mirach Energy Limited, MAP Technology Holdings Limited and a Non-Executive Director of Gentrade Pte Ltd.

Mr Lim is currently the Chief Executive Officer of SG Trust (Asia) Ltd, a leading service provider of fiduciary services to high networth individuals and families and is a fully owned subsidiary of Societe Generale Private Banking. From 2007 to 2008, Mr Lim was a director and senior consultant at HSBC Trustee (Singapore) Limited, a leading trust company providing wealth management and succession planning services in Singapore. From 1990 to 2007, he was the managing director of Global Wealth Solutions, a line of business in HSBC Private Bank (Suisse) SA that offers wealth planning solutions to high networth individuals and families. He held the positions of operations manager cum company secretary and group trustee systems controller in HSBC Trustee (Singapore) Limited from 1985 before being appointed as the managing director in 1990. Mr Lim started his career with Price Waterhouse Coopers, Singapore in 1980 and was involved in the audit of various industries including banking, construction, manufacturing, marine, retailing, and ship-building & repair.

Mr Lim holds a Bachelor of Commerce majoring in Accounting & Finance from the University of Newcastle, Australia. He holds various professional memberships. In particular, he is a member of the Institute of Certified Public Accountants of Singapore, a membership which he has held since 1980. He is also a member of Society of Trusts & Estate Practitioners, Singapore Branch and CPA Australia. He sat on the board of CPA Australia (National Office) from 2003 to 2005 and chaired the CPA Australia (Singapore Division) from 2006 to 2008. In addition, he was the treasurer and committee member of the voluntary organization Children's Aid Society from 1987 to 2007 and he was also the treasurer and vice president of the voluntary organization Singapore Scouts Association from 1997 to 2001.

Mr Lim holds a Bachelor of Commerce majoring in Accounting & Finance from the University of Newcastle, Australia. He holds various professional memberships. In particular, he is a member of the Institute of Certified Public Accountants of Singapore, a membership which he has held since 1980. He is also a member of Society of Trusts & Estate Practitioners and CPA Australia. He sat on the board of CPA Australia from 2003 to 2005 and chaired the CPA Australia (Singapore Division) as its President from 2006 to 2008. In addition, he was the treasurer and committee member of the voluntary organisation Children's Aid Society from 1987 to 2007, and he was also the treasurer and vice president of the voluntary organisation Singapore Scouts Association from 1997 to 2001.

Independent Director

Mr Tan Thiam Hee is our Independent Director and was appointed to our Board on 21 October 2008. Mr Tan is currently the Managing Director and Chief Executive Officer of Koon Holdings Limited, a public company currently listed on the Australian Securities Exchange with a secondary listing on the Mainboard of the SGX-ST.

Mr Tan has extensive experience in corporate governance, accounting and finance and has, from 2006 to 2008, served as the Group Financial Controller and Company Secretary of Haw Par Corporation Limited, a public company listed on the Mainboard of the SGX-ST. During this period, he was responsible for accounting, finance, corporate secretarial and legal matters within Haw Par Corporation Limited. From 2003 to 2006, Mr Tan served as the Group Financial Controller and Company Secretary of ASL Marine Holdings Limited, a public company listed on the Mainboard of the SGX-ST. From 1996 to 2003, Mr Tan was the Executive Director, Group Financial Controller and Company Secretary of Hua Kok International Ltd (now known as Abterra Ltd).

Mr Tan obtained a Masters in Business Administration and a Bachelor of Accountancy both from Nanyang Technological University, Singapore in 2000 and 1993 respectively. Mr Tan is also a fellow of the Institute of Certified Public Accountants of Singapore, a member of the Singapore Institute of Directors and a Graduate member of the Australian Institute of Company Directors.